They are baaack! We are thrilled to welcome SWRL, the world’s first Makgeolli Hard Seltzer, to the tasting table. Founders Inji and Haley Kim created SWRL not just as a beverage, but as a bridge between cultures. Inspired by Makgeolli—the traditional Korean rice liquor known for its cloudy appearance and comforting flavor—they reimagined it for the modern palate. The result is a sparkling innovation that honors its roots while embracing a lighter, New York energy.
Perfectly timed for our "Not So" Dry January, SWRL embodies the spirit of M.I.N.D.—Moderation Is Not Dangerous. Clocking in at a breezy 3.7% ABV and only 89 calories, these cans offer a guilt-free way to explore something new. Unlike the clear, one-note seltzers you are used to, SWRL is unfiltered. It pours with a unique, creamy texture derived from fermented Korean rice, yet finishes crisp, dry, and refreshing. It is vegan, gluten-free, and contains absolutely zero sugar.
We are swirling things up with four distinct flavors: the tart and yogurty Original, the floral and silky Earl Grey, the rich Mixed Cherries, and the citrus-forward Yuzu and Pine Needles. Because of the authentic rice sediment, remember to give the can a gentle shake before opening to wake up the texture.
Come by the tasting table to overcome your curiosity and give SWRL a whirl. Discover why this fermented rice seltzer is the most exciting thing to hit our shelves this year.
You're cordially invited to our event, and while reservations aren't necessary, feel free to register if you'd like!
** You must be of legal drinking age to participate. Please sip responsibly. ** |